Wednesday, November 27, 2019

Human Vomit essays

Human Vomit essays Durante este periodo de evaluacin la calidad de su trabajo se ha mejorado. Ud. ha manejado bien su presupuesto y recursos y ha evitado gastos innecesarios. Ud. ha estado al dà ­a con las plizas de la compan. Con respeto a sus relaciones con otros tengo que destacar el trato bueno de su personal y su facilidad para trabajar en equipo. Ud. trabaja atentamente con sus compan me han dicho que Ud. siempre cumple sus promesas y hace caso a su bienestar. Ud. proyecta una imagen de honradez y promueve confianza en nuestra compa Ud. es un comerciante muy competente y demuestra un potencial excelente y un afn de superacin fuerte. No obstante, hasta el presente, su trabajo aà ºn sufre por problemas en el manejo del tiempo y la productividad. Aunque no hemos recibido ninguna queja de sus clientes, nos hemos preocupado de la cantidad de trabajo que ha producido y sobre su habilidad de ponerse en un horario ms consistente(el à ºltimo mes, por ejemplo, a menudo lleg tarde y sali pronto casi cada dà ­a y est acostumbrado a tener largas conversaciones telefnicas personales). Le pedimos que tenga presente que para ser lucrativa nuestra compan. Esperamos que pensar en su futuro con nosotros y destacar sà ­ mismo para mejorarse en este aspecto de su trabajo. Ud. tiene el derecho a responder por escrito a esta evaluacin. ...

Saturday, November 23, 2019

Choose the Right Setting for Your Play

Choose the Right Setting for Your Play Before you sit down to write a play, consider this: Where does the story take place? Developing the right setting is essential to creating a successful stage play. For example, suppose you wanted to create a play about a James Bond-styled globe-trotter who travels to exotic locations and gets involved with lots of intense action sequences. It might be impossible to effectively bring all of those settings to life on the stage. Ask yourself: Is a play the best way to tell my story? If not, perhaps you may want to start working on a movie script. Single Location Settings Many plays take place in a single location. The characters are drawn to a specific place, and the action unfolds without dozens of scene changes. If the playwright can invent a plot that focuses on a limited amount of settings, half the battle of writing is already won. Sophocles of Ancient Greece has the right idea. In his play, Oedipus the King, all of the characters interact on the steps of the palace; no other set is needed.  What started in ancient Greece still works in modern theater bring the action to the setting.   Kitchen Sink Dramas A kitchen sink drama is typically a single location play that takes place in a familys home.  Often time, that means that the audience will see only one room in the house (such as the kitchen or dining room).  This is the case with such dramas as A Raisin in the Sun.   Multiple Location Plays Plays with a wide variety of dazzling set pieces are sometimes impossible to produce. British author Thomas Hardy wrote an enormously long play entitled The Dynasts. It begins in the farthest reaches of the universe, and then zooms down to earth, revealing various generals from the Napoleonic Wars. Due to its length and the complexity of the setting, it has yet to be performed in its entirety. Some playwrights don’t mind that. In fact, playwrights such as George Bernard Shaw and Eugene O’Neil often wrote complex works that they never expected to be performed. However, most dramatists want to see their work brought to life on stage. In that case, it is essential for playwrights to narrow down the number of settings. Of course, there are exceptions to this rule. Some plays take place on an empty stage. The actors pantomime objects. Simple props are used to convey the surroundings. Sometimes, if a script is brilliant and the actors are talented, the audience will suspend its disbelief. They will believe that the protagonist is traveling to Hawaii and then on to Cairo. So, playwrights must consider: will the play work best with actual sets? Or should the play rely upon the audience’s imagination? Relationship Between Setting and Character If you would like to read an example of how details about setting can enhance the play (and even reveal the nature of the characters), read the analysis of August Wilsons Fences.  Youll notice that each part of the setting description (the garbage cans, the unfinished fence post, the baseball hanging from a string) represents the past and present experiences of Troy Maxson, the plays protagonist. In the end, the choice of setting is up to the playwright. So where do you want to take your audience?

Thursday, November 21, 2019

Week 6 reading Article Example | Topics and Well Written Essays - 1250 words

Week 6 reading - Article Example It has contributed to medical technology especially by helping treatment. Porter Beer is a dark beer made from brown malt. Brown malt was pale in color and was made from barley that was sprouted and then toasted. The process involved heating towards the end where some of the barley grain was burnt. This process also gave a smoky taste to the porter beer. However, this smokiness was not fit to be consumed which is why it was kept in wooden vats to reduce the smoky flavor2. The result of the process was a dark beer with a thick consistency that also included a tinge of yeast. Porter beer is significant in technology because it was an innovation of the time as coffee-roasting technique got to be applied at malt brewing. A whipstaff is a bar which is attached to the tiller. It is a mechanical component that helps in steering. It is an important component and its invention was a huge success in engineering the sailing ship. It was a sophisticated technology of its time. The history of the ship steering wheel lends itself to the whipstaff which aided turning of the wheel. Moreover, it added convience for steering because it held the tiller. It is one of the earliest form of engineering design that added convenience for steering and paved way for further innovation in steering technology, especially for sailing ships. 2. London was an active site of production during the period of industrialization. With the onset of industrialization, it grew to become one of the fastest growing industrial city. The presence of River Thames provided a great opportunity for the construction of a canal and dock complex so as to help with the transportation of goods. London soon became a trade hub and a growing site of textile production. Textile mills were initiated as industrialization hit the city. London soon became an industrialized city with mills and factories characterizing its routine life where often families including children and women were employed. With growing

Wednesday, November 20, 2019

In What Way, According to Rousseau, is Humanity Perverse Essay

In What Way, According to Rousseau, is Humanity Perverse - Essay Example In these regards, Rousseau points to a number of pre-Enlightenment collectives, such as the Germanic tribes, that, he believes, were able to function in a more harmonious state as a result of their proximity to natural human instincts. German philosopher Immanuel Kant considered many of the same aspects of human nature and Enlightenment similar to Rousseau. There are varying degrees to which Kant’s celebration of the Enlightenment is inconsistent with Rousseau’s view of the perversity of humanity. Kant’s celebration of the Enlightenment is, perhaps, most inconsistent with Rousseau’s views on the perversity of humanity in terms of the beneficial social gain achieved in the move from the Medieval Ages to the Renaissance. It has been demonstrated that Rousseau rejects blanket assertions of this move as being an indictor or social progress as to an extent he believes that it perverts the natural state of humanity. This is contrasted with Kant’s perspect ive on Enlightenment as a clear and direct means of humanity absolving itself from its immaturity. Consider Kant’s writing, â€Å"Enlightenment is man's emergence from his self-imposed immaturity. Immaturity is the inability to use one's understanding without guidance from another† (Kant, p. 45). To a large extent, the inconsistency between Kant and Rousseau’s perspective here can be linked to notions of intellectual modernism. While Kant has embraced the idea that intellectual and social progress operate on a linear path of enlightenment, Rousseau has resisted this concept, contending instead that it is oftentimes possible for ostensible social progress to be a perversion of humanity’s natural... This essay has examined Jean-Jacques Rousseau’s conception of human perversity. It has further considered the extent that Rousseau’s perspective on human perversity is inconsistent with Kant’s celebration of the Enlightenment. In these contexts of understanding, it’s argued that the main inconsistency between the perspectives is in terms of micro and macro-scales of thought. On an individual scale, Rousseau rejects the Enlightenment as pure progress, while Kant embraces it as an escape for immaturity. Conversely, on a large-scale, both theorists recognize that in rejecting divine sovereignty, society can be entrusted with achieving self-governance through the social contract and categorical imperative. While Rousseau and Kant disagree on the blanket nature of social progress as achieved through the Enlightenment, to a degree it’s clear that Rousseau’s perspective on the social contract and Kant’s perspective on social mores are consist ent. The divergence in understanding between Kant and Rousseau’s perspectives on human perversion and social progress are evident when considered from a larger scale.

Sunday, November 17, 2019

Personal Ethics Essay Example for Free

Personal Ethics Essay When faced with a decision which requires an ethical framework, my usual pattern of decision making follows a pattern of reflection and introspection. The introspective element is both cerebral, that is: based in a rational analysis of the issue or matter at hand, and also intuitive, of which is to some degree an assessment of the emotional components of the decision at hand. However, intuitive introspection, at least in my opinion, transcends the boundaries of rationality as we understand it, and it even transcends our understanding of emotional responses, so intuition, although critical to my own decision making process is a slightly difficult aspect to illuminate. I once read the following paradigm somewhere. The origin of the paradigm is lost to my present memory, but the paradigm was this: whenever you are faced with a truly perplexing yes or no or do or dont or either or decision, and you really cant seem to make up your mind, flip a coin and assign heads to one outcome, and tails to the other. Now, when the result of the coin flip is shown, assess your feeling about the result and you will see what you wanted to do all along. In other words, say your choice is between going to a movie or playing a video game with your friends online. You cant make up your mind which would be abetter choice, so you flip the coin, assigning heads to going to the movie, and tails to playing video games, vowing to abide by the result. Now, lets assume the result of the coin flip is tails staying home to play video games and you feel excited, pleased and happy right away without thinking. Then staying in is what you wanted all along. If the coin-flip result of tails staying home to play video games made you want to flip the coin again for a different result, then you would know the same thing, that what you actually wanted to do was stay home and not go out to the movie. That is not to say that I make my decisions, trivial or profound, based on a coin flip! What I am driving at is that we often have intuitive feelings that lurk below the level of our rational consciousness and we can access this intuition in some cases when making decisions. As someone who has little faith in absolute ethical systems, or in a morality which is based on abstract philosophy, I like to include my own feelings, as well as my rational understanding of ethical concepts when I am faced with decisions. The underlying principles which inform the way I live my life are also drawn from the aforementioned notion of intuition or deep-introspection. For example, if I refuse a certain job offer, or even the offer of friendship on specific occasions this may have less to do with something which could be expressed in a linear fashion: the job was too demeaning, or that person had the wrong hair-style or hobby, but with something that might be more difficult to articulate clearly, but which is much more crucial than any superficial notions that might be viewed by some as important gauges or cues. In short, I dont have any kind of maxim or concrete set of principles edicts, I believe they are called but rather a sense of personal disposition and emotional bearing. For example, I dont like to hurt peoples feelings; viscerally: I just do not like to witness their pain so I avoid doing so when I can manage it. On the other hand, I take a rather dim view of altruism or the notion of helping people or giving them charity. I feel awkward placing myself in a position where I am apt to start pitying or feeling sorry for people; I myself dislike being pitied or felt sorry for, so I guess I assume it is the same for others. I tend to adopt the pursuit of happiness and personal joy (not to be confused with hedonism) as key aspects of my world view. That is, I am, at heart, an optimist who dislikes whining and cynicism and the pursuit of superficial self-gratification at the expense of others. That certainly does not mean that I advocate selflessness whatever that term may indicate as a way of life, but rather, that I view joy, success, and fulfillment at least to some degree to be communal in nature. It is necessary that all acknowledge that everyone is a part of the human experience, no matter who or what they are. there are no exceptions. In my work, I try very hard to be both competent and respectful of those who I work with and for but I often find it difficult to refrain from voicing my opinions, especially when I believe there is a possibility that my input may be helpful. I realize that work is a primary form of self-expression and self-fulfillment in life. My idea is that most people either love their jobs and derive a large part of their self-identity and worldly power through their jobs, or they hate their jobs and are constricted, limited, and oppressed by them. So, to my mind, it is crucial that you endeavor as much as possible to find a job that puts you in the former rather than the latter category because so much of life keys off of ones work. One thing that I am convinced about is that everyone should bring the same emotional involvement and enthusiasm to their jobs as they very often bring to their hobbies, just as I believe most people should try to bring the same level of integrity and competence to their personal relationships as is usually required by their jobs. Obviously, I would not advocate the pursuit of money as a reliable indicator of whether or not a job is the right or wrong job. It is much more important that a job facilitate ones sense of self-esteem and emotional security than whether or not the financial rewards are above and beyond fair. That said, a fair salary is always indicated because without it, maintaining self-respect and self-esteem is made more difficult. While there is no single litmus test for whether or not ones work is the right work for them, the emotional and intuitive aspects of decision making can help as much in assessing a jobs strengths and weaknesses as a cold rational evaluation of the facts.

Friday, November 15, 2019

Marbury v Madison Trial :: essays papers

Marbury v Madison Trial Marbury v. Madison The issue before the Supreme Court was the question of the court’s own constitutional authority, and to decide whether or not to issue the writ and if this would make the court seem weak. The facts of the case that were presented in the court was that this particular case was, in fact, being thrown before the Supreme court, and there was an argument as to whether or no the court real had the jurisdiction to decide this case at all. The result of this case was that the Supreme Court decided to entitle Marbury his court order. It was the first time the Court openly declared an act of Congress unconstitutional. The Court ruled that Congress exceeded its power in the Judiciary Act of 1789 and it established its power to review acts of Congress and declare invalid those it found in conflict with the Constitution. I actually think that the framers of the constitution would have consented to the idea of the Court to have this power of Judicial Review, because it works out quite well for the system of checks and balances because without it Congress would almost have too much power and I am sure the framers wouldn’t have accepted that. If the decision had not have validated the idea that the Supreme court had the power of Judicial Review, then Americans would have been a little concerned about the competency of the Court and would have thought that it was acting outside it’s jurisdiction. Justice Marshall stated that the power to decide this case did not come from the constitution, but from an act of Congress. The Supreme Court further more had original powers that extended beyond the constitution, so, in this case, it had the right to pass judgment.

Tuesday, November 12, 2019

Profiles of a Spa Customer Essay

Chapter 1 INTRODUCTION Business travelers who want to minimize jet lags, mothers who wants to spend time for themselves, persons with back problems seeking for relief, weekend warriors who are sore from overexertion, an obese man who needs help in controlling his weight, or a couple who wants to reconnect, all come to one place to seek help, the spa. Today’s spa is a center for healing and nourishing mind, body, and spirit. People go to spas for fitness, stress management, peace of mind, pampering and pleasure, and health and wellness. Spas are everywhere. According to the International Spa Association (ISPA), the number of spas in the United States grew at an annual rate of 21% from 1995-1999 and continues to show strong growth. The size of the U. S. spa industry in 2001 was estimated at 9,632 locations; in 2000, that number was 5,689. (Register, 2008). Here in the Philippines, the demand for spa services continues to grow. According to Libarios (2006), as more and more people pine for inner-healing-this and alternative-lifestyle-that, the market for spas and wellness centers has ballooned over recent years. These so-called health-hubs sprouted in the metro like wild mushrooms in the forest—from the most exclusive centers that cater only to society’s well-heeled set down to the modest hole-in-the-wall that offer services at affordable rates. Libarios further adds that even the Department of Tourism (DOT) has sunk its teeth into the trend. Sensing that the demand for spas is not a novelty that would later die a sudden death, it took the initiative to transform the Philippines into the â€Å"sparadise† of Asia. Despite the noticeable dip in the economy, the demand for spas has shown no signs of slowing down. The demand for spa services is driven by personal income and demographic trends. The profitability of individual companies depends on efficient resource use and effective marketing. That is why the profile of spa customers is very essential. This study is intended to determine the profile of spa customers in Bacolod City in order to effectively create an effective feasibility study in putting up a spa business in the future. Statement of the Problem This study tried to determine the profile of spa customers among the selected spa establishments in Bacolod City. Specifically, it tried to satisfy the following questions: . What is the personal profile of spa customers of the selected establishments in Bacolod City in terms of their: a. Gender; b. Marital status; c. Age; d. Employment Status; e. Educational Background; and f. Monthly Income. 2. What is the customers’ prevalence of spa visits in a year? 3. What are the factors that influence their choice of spa to visit? 4. What o ther information may be included in order to support the proposed feasibility study? Operational Framework In this study, the researcher wants to find out the profile of spa customers in the five selected spa establishments in Bacolod City. The personal profile of these spa customers may vary from their gender up to their monthly income. Once their personal profile is established, the next step is to identify the type of spa that they will prefer to avail of once they visit a spa. The researcher is also interested in finding out the influential factors that controls their choice of spa treatments. And finally, the researcher would further sought to find out the necessary information that may be gathered that he deemed were necessary in order to support his proposed feasibility study on the establishment of spa business in Bacolod City. Figure 1 presents the schematic diagram of the operational framework. Figure 1 Schematic Diagram of the Operational Framework Significance of the Study The study is deemed beneficial in the following manner: This study will provide necessary background for future spa entrepreneurs in putting up their own spa establishments. The profile of the customers may also help identify consistency, and repeat purchase and filter posers versus the people who will really come back for not only a 2nd and 3rd massage therapy, but to identify dependable, consistent, steady and reliable customers. The additional information that will be gathered from this study may help ease the possibility that future spa businesses in the city may not suffer the same fate as those business establishments who closed shop early. This study may be replicated by other researchers who are envisioning operating other spa business outside of the city, but on a much wider scope, which may involve other variables not covered in this study. Scope and Limitations of the Study This study was only concerned in finding out the profile of the 5 selected spa establishments in Bacolod City. The respondents of the study were limited only to the customers of the selected spa establishments. The personal profile of the spa customer only covered their age, gender, marital status, educational background, employment status, and monthly income. In the process of conducting this research, the following constraints were identified, namely: the non-participation of some identified respondents in the data gathering and the non-availability of some important respondents during the data gathering. Definition of Terms The following terms were defined operationally for better understanding. Age. This refers to the stage of the life of the spa customers grouped in 6 categories ranging from 18 years and below to over 65 years. Gender. This refers to the sexual characteristics of the spa customers classified as male and female. Educational Background. This refers to highest level of education attained by the spa customers grouped in 4 categories namely: did not complete high school, completed high school, university/college degree holder, and post graduate degree holder. Employment Status. This refers to employment condition of the spa customers grouped in 4 categories: employed full-time, employed part-time, unemployed, and retired. Marital Status. This refers to civil condition of the spa customers grouped in 3 categories namely: single, married, and couple/in a relationship. Monthly Income. This refers to monthly net earnings of the spa customers classified into 6 groups ranging from below Php 20,000. 00 to over Php 20,000. 00. Profile. This refers to personal description of the customers of the selected spa establishments in Bacolod City. Spa Establishments. This refers to five selected spa businesses in Bacolod City such as the Bacolod Spa, Grand Royal Spa, Body and Sole, and Quintessence Spa. Swedish Massage. A kind of massage offered in most spa businesses in Bacolod City. It is a system of therapeutic massage and exercise for the muscles and joints, developed in Sweden in the 19th Century. Shiatsu Massage. A kind of massage offered in spa businesses in Bacolod City. It is a traditional hands-on therapy originating in Japan. Spa. A place of treatment, or is associated with water treatment, which is also known as balneotherapy. Facial. A facial is involving a variety of skin treatments, including: steam, exfoliation, extraction, creams, lotions, masks, peels, and massage. Normally performed in a beauty salon but it is also a common spa treatment. Chapter 2 REVIEW OF RELATED LITERATURE Related Literature According to the Spa Signature (2008) website, the word and concept of spa actually originates from the time of the Roman Empire when battle weary legionnaires tried to find a way to recover from their military wounds and ailments. They sought out hot wells and then built baths so that they could heal their aching bodies; calling these places ‘aquae’ and naming the bathing treatments undertaken there † Sanus Per Aquam† (SPA) which means health by or through water. During this period, the town Spa in Belgium was founded for this purpose, rising to fame in the 14th century and still existing today. Having originated from this time, the culture of Spa developed in different ways throughout Europe, from the ongoing use of mineral water, through to using sea water and marine substances (Thalassotherapy) and a wide range of body and other therapies. Yet even today, the concept of health or healing forms the basis of the spa culture worldwide and hydrotherapy is seen as its defining feature. A spa differs from all other beauty businesses principally through the implied promise that the total experience of being there–everything from the initial greeting to checkout–will be exceptionally serene. The spa is a respite from the pressure and rigors of routine life, a genuine escape, and customers can and do expect almost flawless treatment and care ( Preston, 2008) The Spa Book: The Official Guide to Spa Therapy). According to SpaBoom. com, website, spas are booming due to a surge in stress. The International Spa Association (ISA) says this shows that people feel they should reward themselves for working hard. It is expected that specialized spa services that help people quit smoking, lose weight and treat depression will be a big growth market. In the U. S. , 40 percent of spa customers are men, and spas just for men are emerging in many corners of the nation (English. Chosun, 2007). These days spas come a dime a dozen, and massage parlors are as prolific as muscle aches. If before getting a spa treatment was a luxury only few could afford, the times have changed to adapt to the indulgent desires of an evolving status quo. Today spa treatments come in a range of prices, the spas themselves catering to particular markets. There is bound to be one in your neighborhood, just as likely as there is one off-shore in some fancy beach resort. Student prices now apply to the service of Swedish or Shiatsu, and body scrubs can either polish your resources and leave you dry, or keep you satiated without stripping you clean of your budget. The key is finding the right pressure points without pressuring you with the prices. Because at the end of the day, regardless if you’re rich or poor, everyone could do with a little rest and relaxation (Yu, 2009) www. discoverspas. com/book_store/books. shtml). Get the Best from a Spa According to eHow fashion website (n. d), in order to get the best from a spa, a series of steps must be conducted of which the first is to look at the spa facilities – ideally, the spa must be clean and is up to date with the latest technology. The next step is to pick a spa that has a relaxing atmosphere – an ideal spa must have soft lighting and plays relaxing music. The next thing to do is to get the best package since most spas will offer package deals to their clients. The fourth step is to ask for experienced therapist and talked to them during the session. And finally, relax during the treatment since your body will respond much better if you relax your muscles. How to Enjoy Spa Experience According to Ritajo (n. d), so as to enjoy a spa experience, the following procedures must be followed: first, research the type of spa you are interested in visiting; then, decide what treatments you want to experience; third, plan to take advantage of all that the spa facility offers; next, arrive early (at least 30 minutes) before your first treatment; and finally, enjoy the treatment and ask questions if you need to about what is being done. Related Studies In a 1997 spa-goer market study conducted by Health Fitness Dynamics (HFD) Inc. , clearly indicated women become less stressed as they age and that each age group seeks different results from a spa. Female spa-goers comprised 74% of the 2,332 spa-goers who used a spa while staying at a resort, an increase of 5% since HFD’s landmark 1992 study of the spa-goer. This study further revealed the following account: 59% of the women under 30 years of age go to a spa at a resort when they are stressed; 34% of women over 60 visit spas to exercise and get fit; 48% of the younger women go to a spa at a resort when they feel like splurging. Here is what the study found women want from their resort-based spa experience: Women younger than 40 feel higher stress so they want to exercise and be pampered; In the 40-49 age group, a slight shift occurs since pampering becomes more important and exercise is of secondary importance; the 50-59 year olds are the most vulnerable group in terms of considering leaving spas as this group appears to have the least interest in most spa services, whether these services be exercise and fitness oriented or beauty and pampering oriented. In a study conducted by the International SPA Association (2006), in both the U. S. and Canada, about one quarter of adult consumers (26% of Americans and 25% of Canadians) has visited a spa. These percentages translate into roughly 57 million U. S. adults (aged 18 and older) and 6. 3 million Canadian adults. More recently, 15% of all Americans and 14% of all Canadians have visited a spa within the previous 12 months. These active spa-goers, representing 3. 7 million Canadian consumers and 32. 2 million U. S. consumers, are the focus of this study. When presented with a list of possible benefits sought (or highly valued) on most spa visits, U. S. nd Canadian spa-goers concur on the top five benefits they seek: relaxation, calm/quite/peacefulness, pampering, time out for themselves, and refreshment. When seeking information on which spas to visit, consumers (in both countries) are most likely to trust friends, followed by family members and coworkers. In another study conducted by the ISA’s (2007), it revealed that of the 70% of U. S. spas that offer packag es, the most commonly offered are those for men, couples, pregnant women and teens. According to firstresearch. com, Demand for spa services is driven by personal income and demographic trends. The profitability of individual companies depends on efficient resource use and effective marketing. Larger companies have some economies of scale in marketing and purchasing. Small companies compete by offering unique services, serving a local market, and delivering a superior customer experience. The spa industry is labor-intensive: average annual revenue per employee is less than $80,000. An industry study by Walter Walsh, author of the Book, â€Å"The Spa Apprentice, Major providers of spa services are day spas (70 percent of industry revenue); resort and hotel spas (20 percent); and medical spas (5 percent). Other providers include club spas, mineral springs spas, and destination spas. About 80 percent of the spa facilities in the US are day spas. Medical spas are similar to day spas, but focus on services by healthcare professionals, such as Botox injections and laser hair removal. Destination spas offer lodging and a specific health regime, such as weight loss or detoxification programs. The most popular spa services are full body massages, manicures and pedicures, and facials. Other services include movement classes, body scrubs or wraps. An article from the Sun Star Cebu, (courtesy of their website- www. Sunstar. com. ph,) ,The health and wellness industry in Cebu is expected to grow further this year as more people seek out services offered by local spas. However, Spa and Wellness Association of Cebu Inc. (Swac) president Johnie Lim warned that small establishments and those with less dedicated owners will not survive as competition becomes stiffer this year. â€Å"The industry will explode with growth in the market but many small spas will close,† said Lim, also owner of Body and Sole. â€Å"Those who will survive are those that have captured their own markets. Lim said growth in the industry will be caused by an increase in the number of people who seek the services of spa and wellness centers. â€Å"More people have realized the benefits of going to a spa, even those in the lower middle income (bracket). The trend can be seen even among people who have never been to a spa before,† he said during the first anniversary celebration of Body and Sole Minglanilla, a fran chised outlet. Lifestyle â€Å"It’s becoming a part of the lifestyle of many Cebuanos. (With the growth), Cebu is becoming wellness island,† he added. He said this year’s growth will surpass that of last year, which saw the number of registered spa centers rise to 160 from 90 in 2006. The competitiveness of a spa center would depend on its services, he said, adding that Body and Sole has a good following because it offers value-for-money services. Body and Sole has 41 company-owned and franchised outlets in the Visayas and will be opening another one in Toledo City, Cebu on Jan. 18. It also has three branches in Luzon. While more people now have enough money to pay for an occasional visit to a local spa, Lim said upscale spa centers in Cebu would not have a lot of room for expansion. The middle-end spa centers will expand but (the) high-end (ones), not so much. Cebuanos will still be price-conscious,† he said. Accreditation With this expected growth in the industry, Lim said Swac will ask the Cebu City Council to require new spa and wellness establishments to get an accreditation from the association. â€Å"The accred itation would ensure that spa and wellness centers in Cebu would follow the same standards,† he said. This is in line with Swac’s goal to promote Cebu as a spa and wellness center in the country, he added. Lim said he disagrees with the notion that Cebu’s spa and wellness industry cannot compare to those in Thailand. â€Å"Thailand has been offering spa and wellness services for more than 20 years. We’ve only just started,† he said. He said that while he is â€Å"very positive† about the local industry, the sector could grow further if government, particularly the tourism department, provides more support. â€Å"We in the private sector have been doing most of the promotion on our own. The government should be more supportive instead of critical,† Lim said. (LAP) Related Literature Sources: 1. http://www.dayspamagazine.com/top-10-spa-wellness-trends-2016/ www. researchandmarket. com/reports/spa_industry_profile 11. http://www.spabusiness.com/digital/index1.cfm?mag=;codeid=0;linktype=XY;ref=n;issue= www. willenbooks. co. uk https://ru.scribd.com/document/262580027/1fb8ee5f097d1c7e70cb2caa6010f859 http://www.galleybayresort.com/massage.htm http://www.yeheyjp.com/product-category/mobile-phone http://lubbockonline.com/news/crime-and-courts/2017-03-08/police-1-critically-injured-shooting-near-downtown-lubbock http://www.tandfonline.com/doi/abs/10.1080/19388160.2013.841502?src=recsys;journalCode=wctr20 http://www.spahandbook.com/ http://www.sunstar.com.ph/ https://www.spafinder.com/blog/content/affiliates/ http://www.cdaresort.com/discover/spa/treatments www. firstresearch. om/ http://www.prnewswire.com/news-releases/global-titanium-dioxide-market-research-report-2017—research-and-markets-300401915.html ;