Corporate Social Responsibility: History, Benefits and Types

Corporate amic open state History, Benefits and TypesCorporate Social Responsibilityis sop up out by many bare-assed(prenominal) establishs. These overwhelm corporate responsibility, corporate ethics, coporate accountability and corporate citizenship just to detect a few. A key point to none is that Corporate Social Responsibility or CSR has no universal definition however, it generally refers to clear agate line concern enterprise practices with respect to ethical appraises, compliance with Legal requirements and respect for economic values. CSR goes beyond making profits, companies and stakeh agingers are responsible for their impact on deal and planet. Increasingly, stake holders should expect that companies should be much responsible both socially and environmentally in their put up of their business. The World Business Council for Sustainable Development has described CSR as the business contri stillion to sustainable economic development.A Brief History of Cor porate Social ResponsibilityThe history of CSR dates back many years and in one instance discharge even be traced back 5000 years in ancient Mesopotamia around 1700 BC, King Hammurabi introduced a code in which builders, innkeepers orfarmers were put to death if their negligence ca eng recovered the deaths of otherwises, or major inconvenience to local anaesthetic citizens. In Ancient capital of Italy senators grumbled about the failure of businesses to contribute sufficient taxes to fund their military campaigns, while in 1622 disgruntled share professers in the Dutch East India Company started issuing pamphlets kvetch about management secrecy and self enrichment. With industrialisation, the impacts of business on order of magnitude and the environment assumed an entirely new dimension. The corporate paternalists of the late nineteenth and archean twentieth centuries used some of their wealth to escort philanthropic ventures. By the 1920s discussions about the social respon sibilities of business had evolved into what we jackpot recognise as the beginnings of the novel CSR movement. The phrase Corporate Social Responsibility was coined in 1953 with the publication of Bowens Social Responsibility of Businessmen (Corporate enamour report, 2006). The evolution of CSR is as old as tidy sum and business for any of corporation. Industrialization and impact of businesses on the gild led to a complete new vision. By 80s and 90s CSR was taken into discussion, the first family to hold CSR was Shell in 1998. (Corporate watch report, 2006) With well informed and educated general people it has die a threat to the corporate and CSR is the solution to it. In 1990 CSR was ensample in the industry with companies analogous footing Water hearth Copper and KPMG. CSR evolved beyond code of conduct and reporting, eventually it started taking initiative in NGOs, multi stake holder, ethical trading. (Corporate watch report, 2006).Implementing Corporate Social Respo nsibilityThere are no generic CSR methods, each method is based on the individual firms charter and circumstances. Each method forget vary in its attentiveness of CSR issues and how much work needs to be done with respect to the snuggle. CSR thunder mug be utilized integrated into a firms core decision making, management processes, strategy and activities, be it over a period of clock or systematically. Most companies already possess policies with respect to the use customers, community, employees and the environment. These can be perfect starting points for firm-wide CSR approaches.What notes below is a manakin for the development and employation of a CSR approach that builds on current existing policies as well as experience and knowledge of other fields, such(prenominal) as economic and environmental. The broad framework follows a familiar plan, do, check and mitigate model. This framework has been intentional with the intention to be flexible so that firms would be able to mold and adapt it as appropriate for their organization.Implementation FrameworkWhen?(Conceptual phase)What?(Task delineation)How?(Checkpoints on the journey) figurearrow1.Conduct a CSR assessmentAssemble a CSR leadership teamDevelop a working definition of CSRReview corporate documents, processes and activitiesIdentify and adopt key stakeholders2. Develop a CSR strategyBuild support with senior managment and employeesResearch what others are doingprepare a matrix of proposed CSR actionsDevelop ideas for proceeding and the business case for themDecide on direction, approach and focus areasDoarrow3. Develop CSR loadingsDo a scan of CSR commitmentsHold discussions with major stakeholdersCreate a working group to develop the commitmentsPrepare a preliminary draftConsult with affected stakeholders4. Implement CSR commitmentsDevelop an integrated CSR decision-making structurePrepare and implement a CSR business planSet measurable targets and identify performance measuresEngage employees and others to whom CSR commitments applyDesign and conduct CSR trainingEstablish mechanisms for addressing problematic doingsCreate internal and external communications plansCheckarrow5. Verify and report on progressMeasure and verify performanceEngage stakeholders fib on performanceImprovearrow6. Evaluate and improveEvaluate performanceIdentify opportunities for imporvementEngage stakeholdersreturn arrowCross-check One cycle completed surrender to plan and start the next cycleBenefits of corporate social responsibilityCSR offers many benefits both externally and internally to companies.Externally, the benefits are greatly positive amongst the people for its company and their peers. It can create short term employment opportunities by taking various community projects like construction or maintenance of local parks and sporting complexes, etc. Working with keeping in view the interests of local community bring a wide range of business benefits. Businesses as well hit a n impact on the environment. Plantation and cultivation activities taken up by many companies are gameyly respected programs, as well as recycling used results. This alike acts as a step towards minimizing wastes.Internally, the benefit are mostly but not only felt by its employees, the standoff and retention of qualified and skilled employees as well as employee loyalty, increased productivity, whole step, sales and financial improvement for all. Most importantly, it also serves as a deflexion from the routine workplace practices and gives a feeling of purpose and sum to the entire work force. A affair from this, companies also benefit from CSR in areas such as business sustainability competitive advantage easier compliance with regulatory requirement.CSR and BRANDSBrands are basically the identification in which a companys product is identified by the consumer. The sales and revenue of the company are widely dependent on the cross off they give to their product.Here are s ome CSR traits that positively / negatively affect the denouncePositive merchandise/ Brand Building Times of India (kalingatimes.com)Brand insurance NIKE (Corporate Social Responsibility, 2003)Crisis management- Pepsi (wikipedia.org)CSR and GlobalizationAs companies expend through globularization, many challenges subscribe waited for them from Government regulations to the varying standards of what is deemed to be labor exploitation, these challenges take a leak the potential to live companies millions of dollars. Some companies are of the view that these policies are merely a cost hindrance, while other companies use CSR tactical manoeuvre as a strategy to gain public support for the autoriage in the global market.CSR and Human resourcesA CSR program can be an aid to hire and retain staff particularly within the competitive graduate student market. Potential recruits often inquire about a firms CSR constitution, and having a all-encompassing policy can give an advanta ge. CSR can also add value in the perception of a company among its staff, particularly when staff can become involved through fundraising activities or community volunteering. Also CSR can be driven by employees private values, in addition to the more(prenominal) obvious economic and governmental drivers.CSR and Risk ManagementManaging risk is a central part of many corporate strategies. No matter how hard a company tried and true their reputations which took decades to build up can be questioned in a matter of minutes through incidents such as corruption or environmental accidents. These can also draw unwanted attention from courts, governments and media. Building and promoting great CSR policies can sometimes offset the risks.CSR and Government PoliciesGovernment politics take up tremendously cause the regulation of businesses in several courses.First, government business policies insist that organizations operations shall bring no harm to hostel or the environment. Busine sses shall be friendly to society and vice versa, to ensure that businesses follow these policies, the government enacts laws to monitor both the conduct and operations of a business. In addition, to these laws violators also face punishment if they are not followed.Secondly, governments provide businesses with various grants and incentives provided that they comply with those government regulations and policies. Studies supply that a very high percentage of businesses own reported more benefits than expected from complying with the government policies.Finally, governments foil businesses in the interest of protecting stakeholders and shareholders. With the absence of proper business regulation societies can be misled, manipulated and exploited, at that placefore the government needs to be responsible and spoil businesses in order to provide a direct playing field where all business have the opportunity to operate and expand. Governmental policies have been designed and put in place to assist not only consumers both organizations as well, by protecting consumers from unfair business practices as well as protecting the organizations from public misconduct and interference.Criticisms and concernsCritics of CSR debates a number of concerns, these include CSRs descent to the fundamental nature of business and questionable motives for engaging in CSR, including concerns about hollowness and hypocrisy.ConclusionI believe that the above problems are not inherent flaws in CSR, but rather that they impart from both a disingenuous commitment to CSR on the part of many business managers as well as an uninformed public opinion on many CSR issues. It is important to expose and stop CSR abuses not so that the CSR movement could be turned back, but rather to protect the kind of CSR that genuinely promotes social advancement. Nobody would be opposed to business practices that benefit both individual firms and society at large. In an ideal world, competent managers w ould always conduct business in a matter that translates amentiferous relationships into real value for society. After all, the economy is not a self-serving machine it is a purposeful system for organizing eitherbodys interests in such a way that people can engage in mutually beneficial exchange. I agree with the notion espoused by CSR advocates that profits should not be the sole inducement in business decisions. Although the profit motive is the driving force for both firms and the macro economy, there is a point at which it degenerates into greed breeding microeconomic ethical dilemmas that, when can collectively threaten the economys health and ought to be curbed by a proper belief of social responsibility. CSR becomes little of an outside pressure and more of a genuine business principle. It is the responsibility of an informed public to be able to separate sourceable CSR from harmful CSR. All too often, people support counter-productive initiatives out of romanticized v iews of social justice, environmentalism, or nationalism, not realizing that ideas are not as appealing in the real market as they may appear in the public imagination. It seems to me that a root cause of CSR abuses is a conflict of interests between firms three main stakeholders shareholders, employees, and management. For individual managers, the best course of action may be to engage in as much CSR as possible. Managers who receive positive press for their leadership initiatives become eminent in their fields, and therefore more valuable. For this reason, managers have an intense focus on expanding companies and investing in high profile projects that earn them the publics attention, and may get along uninformed decisions in the process. This differs substantially from the interests of shareholders. A shareholder is un elicit with a managers usuality but very interested with the return that themanager is able to deliver on the shareholders investment. Unless a corporation canj ustify CSR practices in very clear terms, i.e. revenue and cost, shareholders provide beunhappy with the result. Likewise, workers in a company benefit greatly from responsible CSR policies. Companies that deal honestly will build trust within their workforce. Managers that earn obscene salaries while simultaneously throwing millions of dollars into charitable causes and announcing layoff plans can only blame themselves when workers become more dissatisfied and less productive, or when the public places less faith in their product (consider the slow death of the American auto industry). Like shareholders, employees are unwilling to support light-minded practices that jeopardize the companys financial strength they are most concerned about their long-term employment security, an interest that managers should take into account as well.Influence of Price on Decision Making ResearchInfluence of Price on Decision Making ResearchNowadays, many businesses have launched in the market. But its not easy to make appreciate for every people. Maybe, that is a reason of the customer decision. While, the student is part of purchasing power that the dispenser directed. Consumer behavior is the deal of how individuals make decision to spend their available resources on consumption- related to item(SchiffmanKanuk, 1997). In University the product is important for the student. While, the product not cover all student because maybe the teenager acquire the product follow the life style that their love. So, the product have more effected to decision purchasing with the student in teen ages. Specially, the inappropriate brand is trust brand that have support purchasing power by the customer.In Global setting, every product have evaluated and developed all time for customer need that is heart of competition in a commercial sale. The most people have selected the product follow several factor. So, the companies will be improving your products. Otherwise, the customers that ha ve purchasing power can be change to other royalty brand. The better they understand the factors key consumer behaviour (Assael, 1998). The better able they are developing effective marketing strategies to tack together consumer needs.In National setting, the several factor to make a procure. Its reason to consider for trader to select product that sales and support. The several factor have effect to making a purchase (Scheinberg, 1992) such as marketing strategies, sex, ages, occupation, prices and also the product severalize have a reputation values. The last factor is important to study that why the brand name have effected to customer decision.Locally, the product names have a reputation values is the trust brand. The product that sale for student in business bachelor administration for Rajamangala University of applied science Thanyaburi will be in trends to response their customer in this age. This study concern with the behaviour in making a purchase that Brand is what consumers purchase and product is what consumers use this shows that branding is very important.The brand name is the trust brands that have effected to make a purchase. Present, student cant said that dont love their brand name and specially, the abroad brand is part factor to making a purchase. Even though, the trust brand has copyright infringement but the student will demoralize for owner that products. May be, the lower prices and closer style of real band are instead in using. Follow the plaza, student would like to view every week and someone choose to owner. While, the real trust band name from foreign in the Leading department stores have student only high purchasing power that only few percentage.All of behaviour from student in business bachelor administration for Rajamangala University of Technology Thanyaburi is thing to study for know the reason why their choosing.Consumers make many buying decisions every day (Kotler Armstrong, 2001). Most large companys search co nsumer buying decisions in great detail to serve question about what consumers buy where they but, how and how much they buy, when they buy, and why they buy.1.2 Statement of the Problem contradictory brands are expensive for students.Quality of product imitates.The current physicalism of society makes students feel like they have to buy foreign brand products or imitations of them.The nature of the customers.1.3 Research ObjectiveThe objective of the study is to meet the answers of the problemForeign brands are expensive for students.Quality of product imitates.The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them.The disposition of the customers.The answer to the problem is as followTo bring out how the price of foreign brand products and imitations of them influence decision making.To find out how the quality of foreign brand products and imitations of them influence decision making.To find out how the soci al value of foreign brand products and imitations of them influence decision making.To find out the supplement temperament of foreign brand products and imitations of them influence decision making. .1.4 Scope of researchThe scope of this research is the population studying at Rajamangala University of Technology Thanyaburi. This includes males and females aged 18-25 years old of 11 assorted faculties totalling approximately 24,053 people. (http//www.oreg.rmutt.ac.th/SKOStdCourse/2552/report%203-2.asp)The sample in this study was students from the faculty of Business Administration, University of Technology Rajamangala Thanyaburi. This faculty has seven branches including both men and women aged 19-25 years who make a purchases by themselves a total of 6,299 people.The variables examine mugwump variables are students gender, age, department of study and the year of study. Dependent variable is the strength toward buying foreign brand products (price, quality, brand names and val ue.)1.5 Limitations of the ResearchWe acquired this teaching by sending questionnaires to students at Rajamangala University of Technology Thunyaburi this includes both men and women. One of the limitations of this study is, if a sample of students does not send the questionnaire back to the researcher, or if they send it back incomplete. Another limitation is the amount of time we have is to send the check up on to the students, receive the tuition and calculate the received information.1.6 Significance of the studyThis research is a study of factors that influence behaviour of students (of business administration at Rajamangala University of Technology Thanyaburi) when buying product imitated foreign brands. The findings of this study will help those interested in doing business foreign or interested in operating foreign brands companies by determining marketing strategies to suit the needs of target customers.1.7 Definition of TermsForeign brands are expensive for students. Th e students will receive the money from their parent. So, they dont have money to buy foreign brands product.Quality of product imitates. Continually, imitates products quality have very good quality compare to foreign brand products, so there is a excerpt for students who has limited their money and want to use same brand but good quality.The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them. Following the student social in university, the students want to be in trend of fashion for idea from their friends.The personality of the customers. Some students, they dont have confident in themselves. So, the students will use the product from foreign brands to help them have more confident.CHAPTER IIReview of related literature and studies2.1 Definition and Features of the Independent covariantIn this chapter, discusses the title of research. Because this research is relevant to consumers students of business administra tion at Rajamangala University of Technology Thanyaburi. So, need to know the meaning of consumer behaviour on buying for study factors affecting the decision of the students.Consumer behaviour is the study of how individuals make decision to spend their available resources on consumption-related item. It includes the study of what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, and how often they use it (Schiffman Kanuk, 1997).The aim of marketing is to meet and satisfy target customers needs and want. The field of consumer behaviour studies how consumer select, buy, use, and dispose of products, services, ideas, or experiences to satisfy needs and desires (Kotler, 2003).Marketers have come to realize that their effectiveness in meeting consumer needs directly influences their profitability. The better they understand the factors underlying consumer behaviour. The better able they are developing effective marketing strategies to meet consumer needs (Assael, 1998).Consumers make many buying decisions every day. Most large companys research consumer buying decisions in great detail to answer question about what consumers buy where they but, how and how much they buy, when they buy, and why they buy (KotlerArmstrong, 2001).Possibly the most challenging concept in marketing deals with understanding why buyers do what they do. But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will on what is important to the consumer and also suggest the important influences on consumer decision-making. Using this information, marketers can create marketing programs that they believe will be of interest to consumers (Kanhasiri, 2006)In addition to this, also need to know meaning of the word imitate foreign brands. Imitate foreign brands means the product copy as products of a foreign brand. Popular products make copy are bags, watches, clothes, and shoes. The imitate foreign brands products th at we know and see often in everywhere are Chanel, Louis Vuitton, Nike, Christian Dior, Gucci and etc (Kanhasiri, 2006 ).2.2 Theories associate to the Independent Variable (s)2.2.1 Foreign brands are expensive for students.Prices, product differentiation and quality measurement a analogy between hedonic and matched model methods study by Gian Maria Tomat (2005) related contributions to Pakes, Berry and Levinsohn (1993) and Nevo (2003) consider the problem of making exact welfare comparisons on the basis of the estimated parameters of consumer preferences in a discrete choice model. This approach has been used in these works to study problems such as the effect on consumer welfare of changes in environmental regulation or of the penetration of a new brand of a product. Specifying the consumers choice problem in the space of product characteristics, simplifies the analysis in comparison with analogous problems studied on the grounds of traditional demand theory, as is done for exa mple in works by Hausman. However, the results of the prices, product differentiation and quality measurement a comparison between hedonic and matched model methods studies show that the approach can at most generate upper and lower bounds to the true price indexes and the information-based evidence shows that these bounds are usually quite wide.2.2.2 Quality of product imitates.From Quantity-Discount Dependent Consumer Preferences and Competitive Non-linear Pricing studied by Z. Jane Gu and Sha Yang (2009) they investigated the quantity-discount effect, a typeface of transaction utility consumers derived from the unit price difference between a small and a large package size of the same product in a non-linear pricing environment. Consumers may perceive quantity discounts as gains for purchasing larger package sizes with lower unit prices, or as losses for purchasing smaller package sizes with higher unit prices. In addition, consumers may differ in their tendencies to perceive quantity discounts as gains or losses.2.2.3 The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them.Post-Materialism as a Cultural Factor Influencing Entrepreneurial Activity across Nations studied by Lorraine M. Uhlaner, Roy Thurik and Jan Hutjes(2002) the underlying premise of this research study is that the material gains that are central or crucial to entrepreneurial activity are of less value to post-materialist individuals. The Research by McGrath, MacMillan and Scheinberg (1992) shows that individual entrepreneurs from a wide variety of countries are more likely to have materialistic values such as cover success as making lots of money, than their non-entrepreneur counterparts. However, they do not test for country differences. Blais and Toulouse (1998) made such comparisons and conclude that entrepreneurs across countries tend to have same motivations. In another studied of individual entrepreneurs Robichaud , McGraw and Roger (2001) find a positive correlation between extrinsic motivation of the entrepreneur and sales performance whereas they find negative relationships between the independent variables, intrinsic motivation and autonomy and independence on the one hand and the dependent variable, sales performance, on the other. These findings are elicit because at the micro-level they correspond to the thesis that entrepreneurs, especially successful ones, are more materialistic than their counterparts. Lacking comparable research at the macro level of analysis, we can only draw on these studies for our hypotheses. In particular, assuming that trends from the micro level can be aggregated to the societal level, we predict that the relationship between post-materialism and entrepreneurship is also negative, i.e., the less materialistic the culture, the fewer people choose to become self-employed. The central hypothesis of the present paper then reads The more post-materialistic the c ulture, the lower the overall level of entrepreneurship.2.2.4 The personality of the customers.Consumer Assessment of Social Product Features An Empirical Investigation Using Choice Experiments by Pat Auger, Timothy M. Devinney and Jordan J. Louviere studied the growing importance of this content can be seen in the current movement toward social accountability audits (Economist 1999), and the increasing amounts of money that corporations spend to fix systems under pressure from increasingly advanced(a) interest groups. Their research is relevant to this issue because it shows that although consumers do not understand the ethical dimensions of the products they purchase, their purchases can be influenced by these dimensions if properly presented. From a managerial perspective, more work needs to be done on educating consumers to the hidden ethical nature of the products they purchase. Corporations also need to understand which customers grapple about ethical dimensions and what di mensions they care about. However, our results also suggest that consumers wont sacrifice product performance for ethical considerations in spite of what activists might hope.2.3 Critical Analysis/Discussion of the Theories Related to the Independent VariableMotivation supposition2.3.1 Maslows Hierarchy of Needs (Abraham Maslow,1908-1970)Abraham Maslow was a psychologist. He developed a theory called the Hierarchy of Needs. This hierarchy referred to the various needs that he believed characterised humans. He identified five main human needs. These are Physiological needsThese include the most basic needs that are vital to survival, such as the need water, air, food and sleep. Maslow believed that these needs are the most basic and instinctive needs in the hierarchy because all needs become lower-ranking until these physiological needs are met. Security NeedsThese include needs for safety and security. Security needs are important for survival, but they are not as demanding as the physiological needs. Examples of security needs include a desire for steady employment, health insurance, safe neighborhoods and shelter from the environment. Social NeedsThese include needs for belonging, love and affection. Maslow considered these needs to be less basic than physiological and security needs. Relationships such as friendships, romantic attachments and families help fulfill this need for company and acceptance, as involvement in social, community or religious groups. Esteem NeedsAfter the first three needs have been satisfied, esteem needs becomes increasingly important. These include the need for things that reflect on self-esteem, personal worth, social recognition and accomplishment. Self-actualizing NeedsThis is the highest level of Maslows hierarchy of needs.Self-actualizingpeople are self-aware, concerned with personal growth, less concerned with the opinions of others and interested fulfilling their potential. designing 1 Maslows Hierarchy of NeedsMaslow su ggested that the first need dominates a persons behavior until it is satisfied, and then the second, and so on. A scholarly person would not be interested in learning, need 5, until needs 3 or 4 belonging and being esteemed by others had been satisfied. Nor indeed, would they be interested in learning until they were warm, and replete.A light, airy, warm, comfortable safe learning environment, adequate comfort breaks and realistic timings can help to facilitate these conditions. An awareness of, and proactive approach to, group dynamics will also help to satisfy (or at least not de-satisfy) some of the affiliation and esteem needs. (Abraham Maslow, 1908-1970)(Sourcehttp//www.envisionsoftware.com/articles/Maslows_Needs_Hierarchy.html)2.3.2 Clayton Alderfers ERG Theory (Clayton Alderfer, 1969)An attempt to alter Maslows needs theory was put forward by psychologist Clayton Alderfer with his ERG theory. Both theories see needs as the motivating force behind behaviour. People are actu ate to do things by different needs, of which Alderfer identified three Existence NeedsInclude all material and physiological desires (e.g., food, water, air, clothing, safety, physical love and affection) Maslows first both levels. Relatedness NeedsEncompass social and external esteem relationships with significant others like family, friends, co-workers and employers. This also means to be recognized and feel secure as part of a group or family. Maslows third and fourth levels. Growth NeedsInternal esteem and self actualization these impel a person to make creative or productive effects on himself and the environment (e.g., to progress toward ones ideal self). Maslows fourth and fifth levels. This includes desires to be creative and productive, and to complete meaningful tasks.Figure 2 Clayton Alderfers ERG TheoryAlderfer argued that it was possible to move in either direction. This means that, if growth needs become difficult or impossible to meet, frustration reverting occurs, causing individuals to concentrate on fulfilling their relatedness and their existence needs. Unsatisfied needs, therefore, become less rather than more important. Maslow proposed the opposite.In this study the researchers used two theories are Maslows Theory (Maslows hierarchy of needs) and Clayton Alderfers ERG Theory are main formulated in this study (Clayton Alderfer, 1969).(Source http//www.envisionsoftware.com/articles/ERG_Theory.html)2.4 Discussion of the Dependent VariableThe price of products have effected to making decision. In addition, Arthur Rafael (2002) shew When the new product launches and better quality also this product will be compared to increase price.While, Aart Jaume (2000) said that When the products have high demand so the products prices that will be increase on demand also Ray (2002) form Business will find the ways to avoid the problem to improve the popular product and harder to imitate for decrease their risk as a result Amine, Taimur Joseph (200 7) back up Vendors will be developing price products to get the popularity may be the consumers using pirated goods in fact Gian (2006) said that The price is appropriate adjustments so the product will be popular Increasing then Xavier Giround (2008) put in The quality prices will be changed follow the quality products in the past Laszlo Miklos (2004) stated The import product price will be rise follow depend on the technology and competitive environment of the buyer. On the other hand, Joanna (2006) appoint The analysis of price convergence to the consumer market is examined on aggregate and disaggregates levels although Peter, Judith indigo (2002) stated The decision purchase of consumer will depend on price by the lower price also the purchasing power that so rise.Finally, Emek (2005) supported The quantity the price of a low-cost have more effected to consumer decision. The quality of product imitates have effected to making decision when, Wong Zhou (2005) found perceiv ed value has a greater effect on purchase intention for conspicuous foreign products While, Heflin, Shaw Wild found The liquidity of equity markets depends on quality information and Faruq (2006) found RD activities and FDI inflows are important determinants of quality then Sharma found The brand must be relevant to a latent need of the consumer but Jin Leslie (2002) found Providing people with better information causes people to change their purchase decisions and causes rms to modify their behaviour while Orosel Zauner (2003) found goods quality is unobservable to buyers, a continuum of quality levels is technologically feasible, and minimum quality is supplied under competitive conditions although Koppius Heck(2002) found Electronic auctions have rapidly increased in popularity, but the consequences of switching to an electronic auction are unclear Moreover Borin Lamieri (2008) found empirical studies over clear evidence on the increasing importance of intra-industry trade in presence of vertically deferential products however Matsa (2009) found Product quality is an important element of competition in a wide range of markets, including the supermarket industry in addition Bertini, Wathieu Iyengar (2010) found parsimony and simplicity in consumption is necessarily advantageous across all categories of businessThe current materialism of society makes students feel like they have to buy foreign brand products or imitations of them have effected to making decision then, Mehrotra (1919) found collect various technical information about managing your tax affairs and mergers and acquisitions, tax law and the special rights or intellectual property rights and the idea of the American company. Each other based on principles of law and political economy of the country. while Closius (1995) said that the termination of the movement of certain groups of people in America with a change to the political policy of national unification and the creation of justice to occur and create social awareness to the public more than ever Moreover Kyvelidis (2001) stated that Measure currents in the Black Socialist materialism may be obtained from the GDP of each country, which evaluates the value per head was increased from the current popularity with the increasing materialism.After that Anderson (2001) has found that atonement in materialism is one of the psychological problems that make people in society are trying to do everything to get it occupied, such as car, house and fashion. And Boven (2005) study that most people want to live well and happily in every person and found that materialism, such as the car stem fashion is important to create happiness for them very good.However, Uhlaner, Thurik, Hutjes (2002) supports that found that entrepreneurs across countries tend to find a way to trade against the competition in trade and create stability for themselves as to dominate the growing market and found that many of the ethnical factors and mate rialism of the people affected. In addition Fuchs said that the theories of cultural objects are important factors correlated with the values of people in society.Therefore Sarkar(1996) found the role of men is to purchase goods and Research indicates that attitudes in the possession of materialism rather than value of the object with the purchase of such products used in life Which led to satisfaction and success of many people. As a result of Kroh (2008) discovered that the role of the purchases is likely to change the price level and economic security but Boven, Campbell Gilovich(2005) the study found that current flow in the materialism in society more selfish, selfish private interests over public.The personality of the customers have effected to making decision when, Devinney Louviere (1986) study that of interpersonal psychology, ethics and personality have been shown correlated with the number of complex social problems. While Rajagopol (1986) found that of the model to me asure the performance of brands and attitudes, including personalities, throw, reputation and trust. But Balaji a Raghavan (1970) discovered that Cultures and different image for the product of themes related to technology and brand reputation. Therefore Pandey (1968) found that Experiment designed to examine the role and relevance of the personality of the person. Found that the advertising or communication program plays an important role in the perception of brand personality although Bartholomew Horowitz (1994) study that Changes in market and competition has reduced the cost of marketing and new product introductions, including the risk of failure of the product. Thus Sharma (1997) supports that we also found that consumer ratings of management performance in the context of consumer retail low but Zhenzhong Ma (1970) found that Aims to create understanding about the local brand can survive. In fact Mckenzie Woodruff (1964) study that present the basic concepts for exploring the relationship between personality and patterns of conflict behavior and business negotiations. Then Koufopoulos (1999) stated that Product innovation. Personality and affect a very important opportunity to entrepreneurs to innovate. Finally, Kanhasiri (1990) found that Products and measure the relationship between the feature comparison in the future. Quantitative methods of analysis and means of collecting data, frequency analysis of research and planning data in line charts and bar graphs and suggestions for future research will take effect to competitors with better customer loyalty.2.5 Relationship of the Independent Variable (s) to the Dependent VariableArthur Rafael (2002) found When the new product launches and better quality also this product will be compared to increase price. Although many business office products are brand name copyright infringement very seriously and prohibit all research and product development at the time out to study consumer satisfaction, with the updates of new products out of the market demand. But still have other business products illegally copied out widely. Consumers like the products that they are cheaper and look like the real. While, Aart Jaume (2000) said that When the products have high demand so the products prices that will be increase on demand Cheap is increasing on demand. Many consumers decided to buy imitation products backpack instead of the genuine product is expensive. Also Ray (2002) found Business will find the ways to avoid the problem to improve the popular product and harder to imitate for decrease their riskThe quality of product imitates have effected to making decision when, Wong Zhou (2005) found perceived value has a greater effect on purchase intention for conspicuous foreign products and Faruq (2006) found RD activities and FDI inflows are important determinants of quality The Company that manufacture high quality products to the market are disclosed information to consumers less known b ecause those are important to the company and the liquidity of the market. The company has disclosed only basic information only. Countries are exporters of quality differences. This is the result of differences in factors such as endowment, technology, research and development (RD). While, Heflin, Shaw Wild found The liquidity of equity markets depends on quality informationThe current materialism of society makes students feel like they have to buy foreign brand products or imitations of them have effected to making decision then, Anderson (2001) has found that satisfaction in materialism is one of the psychological problems that make people in society are trying to do everything to get it occupied, such as car, house and fashion. And Boven (2005) study that most people want to live well and happily in every person and found that materialism, such as the car home fashion is important to create happiness for them very good. The materialism is satisfied from the hearts of individual values resulting psychological advantage over the other now, value of the crop cover materialism has resulted in increasing attitude of buying commercial end epicurean and often not satisfied with the truthful life and different people require a comfortable life. Although materialism has a negative effect, but many people will want to own it like a big house, luxury cars, expensive clothes , beautiful furniture and other. Because human needs are infinite, they seek what they want to come and have a genuine product if the price is too high, making them purchases commercial grade copy. Although it is copied, it can substitute the same name that looks realistic and cheaper it is one reason consumers purchase decision without regard to copyright infringement laws.The personality of the customers have effected to making decision when Devinney Louviere (1986) study that of interpersonal psychology, ethics and personality have been shown correlated with the number of complex social prob lems. While Rajagopol(1986) found that of the model to measure the performance of brands and attitudes, including personalities, image, reputation and trust. But Balaji a Raghavan (1970) discovered that Cultures and different image for the product of themes related to technology and brand reputation. Therefore Pandey (1968) found that Experiment designed to examine the role and relevance of the personality of the person. Found that the advertisement or communication program plays an important role in the perception of brand personality The cultural and social including kick similar picture with Bush. This is sometimes the product to the personality of our products or we like it because it is often too expensive brand, so many people chose to be turned to imitate instead of the actual product.2.6 front StudiesThere are 4 standards section Introduction backgroundThe brand name is the trust brand that have effected to making a purchase from student at RMUTT. Now, the student say love brand name. According to Schiffman Kanuk (1997) Consumer behaviour is the study of how individuals make decision to spend and choose this things. When, notice the students that show their use accessories brand name. This is normal happen now but its not fair in their suppliers that think and make it for sale. While, the real trust band name from overseas in the Leading department stores have student only high purchasing power that only few percentage. Behaviour from student in business bachelor administration for Rajamangala University of Technology Thanyaburi is thing to study for know the reason why their choosing. MethodsThe methods to study behavior of student at RMUTT such as notice, questionnaires, and bring the theory that related to concerning study with case study. ResultNow days, Counterfeiting is so much. In a view of supplier, the so called product piracy can be only roughly outlined. The Experts and everyone, who well know that product piracy trade mark rights in a com mercial as trust global brands have effect to Counterfeiting and Criminal way. Such as the actions of someone that who only thing for make a benefit to yourself as The aim of marketing is to meet and satisfy target customers needs (Kotler, 2003). While, who would like to be owner of the trust brands product. That all said that